How Effective Communication Leads to Business Growth with Gerri Knilans

Gerri Knilans is the Co-founder and President of Trade Press Services, a specialized marketing communications strategy firm that provides writing, media outreach, and general marketing support. Under her leadership at Trade Press Services, the company has worked with more than 500 B2B clients, from start-ups to Fortune 500 companies, and more than 650 editors of trade magazines, journals, newspapers, and webinar-production companies. Previously, Gerri was a principal in a marketing consulting firm for 15 years.

Gerri has over 30 years of experience as a sales and marketing professional, entrepreneur, consultant, author, and educator. She helps companies and individuals accelerate business growth by increasing visibility in the marketplace, developing a competitive edge, communicating more effectively with customers and prospects, and gaining recognition as experts in their fields.

Additionally, Gerri has been recognized as a top marketing communications professional by ABC, CBS, NBC, and FOX. She holds a bachelor’s degree from the University of California, Santa Cruz and performed post-graduate work at Loyola University.

Here’s a glimpse of what you’ll learn:

• Gerri Knilans, the Co-founder and President of Trade Press Services, talks about her experience as a serial entrepreneur.
• How Gerri got started in marketing.
• The services that Trade Press Services provides.
• Common mistakes that email marketers make.
• How to craft an effective subject line.
• The importance of a call to action.
• Identifying the pain points that your potential clients have.

In this episode…

One of the most common mistakes that email marketers make is writing about themselves instead of focusing on their customers’ needs. Gerri Knilans believes that writing relevant content that provides value to the target audience is the key to creating successful campaigns.

On this episode of the Tax Resolution Ninja Show as Allan Rolnick interviews Gerri Knilans, the Co-founder and President of Trade Press Services, about her career journey from opening a nursery school to starting her own marketing communications strategy firm. Gerri also discusses the clients that her business helps, her advice for effective email marketing, and her top tips on how to market to different demographics. Stay tuned.

Resources Mentioned in this episode

• Gerri Knilans on LinkedIn
• Trade Press Services 
• Happiness Is a Serious Problem: A Human Nature Repair Manual by Dennis Prager
• Allan Rolnick on LinkedIn
• TriState Tax Resolution

Sponsor for this episode…

This episode is brought to you by TriState Tax Resolution LLC, a tax consulting firm based in New York City.

Founded by Allan Rolnick who has been a trusted tax professional since 1992, TriState Tax Resolution LLC helps their clients resolve debt issues with the IRS and provides tax planning services and resolution to all of their tax-related issues.

TriState Tax Resolution LLC provides a 3-step process for the various services they offer to help free their clients from their tax debt.

Visit their website at www.tristatetaxresolution.com and book your free and confidential consultation with them today to find out how they can help you stop the IRS from knocking at your door.